First edition · Acid yellow
01 The Brief
The hair industry has told you a lie, politely and repeatedly: that if your work is good enough, the work will find you. It will not. Careers are decided by positioning — who knows you, what you are known for, and whether the people who book international work can find a reason to choose you.
POSITIONED is that argument made in full, then turned into a method. It runs the entire GSB Ascension Method — the framework behind The Global Stylist Blueprint — one chapter per stage, from identity to legacy. It is written for barbers and hairstylists whose hands are already excellent and whose careers do not yet show it.
The direct edition ships with a companion workbook: every exercise in the book, laid out to be worked through properly rather than read and forgotten.
02 Inside
- 01 Identity & Brand Architecture — who you are for the global market
- 02 Positioning Strategy — a lane nobody else can occupy
- 03 Portfolio & Presence — work that opens world-class doors
- 04 Network Engineering — the relationships that create careers
- 05 Content & Visibility — impossible to ignore, without becoming a content machine
- 06 Booking & Business Model — attention into income
- 07 Editorial & Brand Deals — fashion weeks, campaigns, press
- 08 Legacy & Scale — a career that outlasts your hands
Direct edition includes the companion workbook